South Yorkshire to the Far East
We have just returned from exhibiting or scones in the Guangzhou International Food Trade Fair. With the aid of Bridget Pearson of Your Bridge to China, the company hoped to bridge the gap between the two countries and introduce scones as an exciting new delicacy.
In preparation for the visit, research was carried out with Chinese students at the Sheffield Hallam University. Suggestions from the Chinese students included adding spicy sausages to a cheese scone and marketing scones as a breakfast dish.
The company has recently started supplying to Japan and hopes business with the Chinese will take off in the same way. Wayne Padgett MD, said “The exhibition in China was a great experience and the Chinese seem open to new ideas. We had some very interesting discussions and are hopeful that we can open up the market for scones in the Far East”.
The company plans to return to China in the near future.