Shanghai International Food Show

27/12/2023

Last month a small group of our directors and sales team travelled to Shanghai to exhibit a range of our products at the FHC Global Food Show, held at Shanghai’s International Expo Centre.

It has been 10 years since we last exhibited our products in China so we jumped at the opportunity to visit again. The Food Show took place over 3 days and had a diverse range of companies from all over the world exhibiting their products. Our stand could be found on the British Pavilion, which we shared with other British companies such as cheesemakers and Whiskey distilleries that were also exhibiting at the show.

We weren’t sure which of our products would be of interest to the Chinese audience, so we brought both a mixture of our traditional scone flavours and a range of our newer products, such as Halos steamed donuts and mini biscuits and breadsticks from our sister brand, nibnibs. We were however pleasantly surprised that everyone who visited our stand absolutely loved our scones!

The trip was a fantastic experience for us all and showed us that there is a clear interest from the Chinese public in our traditional English scones.

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